Authenticity is at the core of our personal brands and allows us to connect with our audiences and establish trust.
Finding your unique voice as a writer is essential to building your personal brand and developing an engaging writing style that differentiates you from other bloggers. Your content must stand out! It should reflect you as an individual rather than another generic blog post.
1. Take Time for Yourself
Individuals often struggle to take time for themselves when they feel overburdened by responsibilities at work or home, leading them to put off taking care of themselves until later – when their schedule has less commitments or when their chores have been finished – only for procrastination to set in or never address these self-care needs at all.
Finding your authentic voice can help you make better life decisions, such as how to spend your free time. Additionally, finding it can enhance your writing and boost confidence – natural writing makes for more engaging work and makes reading it all the more rewarding!
If you’re finding it hard to take time for yourself, try making it a priority and watch how it improves your life. If guilt arises over taking time for yourself, investigate its source: perhaps family or friends needing your support are keeping you away from self-care?
2. Listen to Yourself
Establishing greater self-empathy will enable you to find your authentic voice more quickly. Be kind to yourself as this journey can be filled with ups & downs; show kindness towards yourself along the way! Empathy also means accepting discomfort as part of the learning experience, something which may prove particularly challenging when finding online voices.
If you’re having difficulty discovering your true voice, a vocal arranger can work with you to identify its qualities in an interactive, comfortable space such as Zoom. Begin by identifying areas of your voice that express you most and gradually take away barriers that prevent true authenticity from shining through.
Samara Bay is a sought-after Hollywood speech coach for actors, entrepreneurs, politicians and scientists looking to deliver their most impactful speeches (and sound confident doing it!). Additionally, she hosts the popular iHeartRadio podcast Permission to Speak – coaching speakers across everything from TED Talks, awards show telecasts, academic keynote speeches & more.
3. Write Often
Authentic writing voice doesn’t emerge from outside sources, but rather through your experiences and language that are distinct to you. The key to finding it lies in practicing and experimenting, reading a variety of authors, exploring topics of interest to you, and writing what comes naturally for you – even if what comes out doesn’t sound quite right at first – this is all part of the journey!
Writing regularly makes it easier to discover both your strengths and weaknesses, and explore various genres and writing styles until you find what best suits you. Writing allows you to explore all sorts of genres and writing styles; some writers may produce complex sentences that become instantly recognizable to their readers as an author; once you find your authentic writing voice, however, this will set you apart from competitors and engage readers who crave authors with whom they can connect – who better to speak their truth than themselves?
4. Be Honest
Authenticity means being honest. It would be dishonest for performers to hide a weak voice behind Auto-Tune; fail to inform an audience your voice has strain and needs work when they compliment your performance; claim you can’t sing something you could with proper technique; and fail to address their fear of performing well in front of a crowd.
Integrity is at the core of being RealTM blogging and being honest helps your audience connect with and trust you more than bloggers who don’t show this trait.
Personal branding strategies for employees require a mix of company-related content as well as more personal or subject matter-specific pieces that highlight what each individual employee specializes in, to allow employees to develop strong authentic voices without needing to constantly promote your organization or give sales pitches. At EveryoneSocial we encourage our social media managers to share a range of posts from both categories – such as blog posts that cover both aspects.
5. Share Your Stories
Every individual possesses their own distinctive voice. Comprised of sound signals, speech patterns and dialect, our voices serve as unique identifiers; yet the desire for acceptance often leads us to adopt standard vocal characteristics that compromise authentic expression.
No matter who or what you are, telling stories is an effective way to convey the value and identity of your brand or business. Personal narratives may include facts or fiction about past struggles or triumphs as well as how you ended up where you are today.
Establishing an authentic voice takes time and practice, but can be an invaluable asset to helping connect with your target audience and expand your brand or company. Remember that not everyone will respond positively; don’t be shy to experiment and allow your personality to shine! Over time, being genuine will bring rewards; download our free guide today for more insight into building strong and consistent personal brands!