Attracting readers and expanding your audience requires strategic content promotion tactics, with regular analysis of data to evaluate and refine strategies.
Consider teaming up with social media influencers and subject matter experts on your topic in order to expand your audience and increase visibility.
1. Share on Social Media
Promotion of your blog involves more than simply getting its content recognized by search engines; it should also involve spreading it via social media and other platforms.
Social media can give blog posts a significant boost, particularly when they include keywords relevant to an industry. Therefore, it’s vital that when choosing keywords for blog posts that target specific industries that they be included within titles, headings and meta descriptions – in other words: this way you ensure maximum coverage!
Create a list of contacts who might find your content engaging and helpful – whether these be influencers, people with large audiences, or anyone who would benefit from reading your work. Request these individuals share it on their social media channels and create posts or link back to it in their articles – don’t forget to also add the URLs for your latest blog post(s) into their bios!
2. Guest Post
An effective way to get your blog noticed by new audiences and improve SEO is through guest blogging on relevant blogs. Be wary, however, when selecting which blogs accept guest posts and write articles that adhere to their standards.
At the conclusion of your guest post, it is also essential to include an author bio containing links to your blog and business, social media profiles and photos of yourself as a credible expert in your industry. Your bio should contain this information.
Before pitching a topic idea, conduct research into popular blog posts on the site and discover which kind of content receives the highest levels of engagement. This can help create more compelling pitches and increase your odds of acceptance by editors. In addition, be sure to double check grammar and spelling as this could quickly turn them off editors.
3. Share on Forums
Determine who you wish to reach and participate in conversations about them online forums. Avoid overt self-promotion; rather contribute meaningfully by adding something positive rather than dropping links; this way you might find that people share your content more readily.
Twitter promoted tweets can also help your blog increase readership by targeting specific demographics and interests with specific advertisements. Similar to boosted posts on Facebook, these are meant to reach new visitors.
Repurposing your blog articles is an effective way to increase readership and gain more traffic from new sources. Repurposing them into infographics, podcasts or YouTube videos can increase interaction while drawing in traffic from new sources – not only that but creating this type of content can also help build current connections, attract new clients and expand your business if your writing about industry-specific topics – the audience can learn more about your knowledge and expertise while they gain trust in you as an authority figure.
4. Share on Blogs
Linking from other websites helps search engines recognize that your blog is an authority on its topic, thus increasing your SEO rankings and making you a stronger contender in search results.
Sharing on blogs can also help your business reach a new audience. For example, if you write an article about hanging pictures on walls and one of your readers has any queries in the comments, reply with a link back to your blog post as a solution.
As part of your blog post editing process, make sure that the permalink (or what some refer to as URL) of each blog post is more user-friendly by editing its permalink and URL accordingly. This will reduce the number of characters in its link which will make sharing it via Twitter easier for people.
Consider including your blog posts in a Flipboard feed as this can be an effective way to promote them to readers who prefer reading content in bite-size chunks online.
5. Share on Websites
Discovering success for your business blog in the digital space requires using various marketing tactics, from on-page SEO techniques such as on-page optimization and off-page SEO strategies, which may appear at the top of search engine results for specific keywords, to off-page strategies that support off-page SEO (on-site and off-page).
Make sure your blog is optimized by researching the most sought-after keywords in your niche and target audience. There are various tools available that can make this task much simpler.
Consider social media as a platform to increase engagement and boost content promotion. Make sure your current followers know about your new post by including social share buttons on each blog page; visitors can then easily repost it onto their own channels.
6. Share on Email
An email list can be one of the best tools for a blogger, as it enables direct engagement with your target audience and a great way to promote blog content if you offer subscribers a customised newsletter with updates about new posts or news from your blog.
Your email newsletter needs to be focused on one specific goal or benefit in order to be effective, building trust with your audience while making sure that those on your mailing list are actually interested in what you have to share.
Email can be a fantastic tool for increasing blog readership, since it is free. Simply be mindful when selecting content for email campaigns that will most interest your target audience and use email wisely!